I have 25 years of experience as a freelance writer and editor, complemented by an MA in Creative Writing and a CIEP editorial qualification.

I deliver articles, SEO-driven blog posts, website rewrites, newsletters, and itineraries for a variety of websites and publications. I have contributed to Time Out, Red Canary, Nomad Africa, The Points Guy, AFAR, Awayn, Travel Africa, and MCT, among others.

I have worked across a vast number of industries, but I specialize in travel and marketing content. My experience as a Brand and Marketing Manager for Unilever, Virgin, and Royal Caribbean has given me a deep understanding of the importance of knowing your audience and maintaining a consistent brand tone of voice. I am an expert in SEO, including keyword research, and I have proficiency in using the most common SEO tools.